The Jacksonville Jaguars are set to play one game a year, for four years, in London. Team owner Shad Khan and NFL Commissioner Roger Goodell formally announced on Tuesday that beginning in 2013, one of the Jaguars home games will be played at London’s Wembley Stadium. Khan and Goodell agreed this is a great step to expand the NFL beyond the United States.
Khan emailed Jacksonville Jaguars season ticket holders and claimed, “My ambition is to make the Jaguars one of the signature franchises in the NFL and to see Jacksonville realize its full potential as a destination for commerce, tourism and living.”
The opportunity of playing in London presented itself to the Jaguars when the St. Louis Rams backed out on their deal to play in London in 2013 and 2014. St. Louis claimed they have other obligations that the organization needed to focus on, including the team’s stadium lease negotiations.
Ever since the home game television blackouts of 2009 under former owner Wayne Weaver, the Jaguars have struggled to fill their stadium and sell tickets. Khan views playing in London as a creative way to entice Jacksonville fans, lower season ticket prices and sees it as a special opportunity for Jacksonville as the NFL looks to expand internationally.