The NFL and Pepsi have teamed up to create the Pepsi NFL Anthems program, a national campaign that will feature iconic teams, singers, and athletes. So far, four team anthems have been created, according to the league office.
So far, the program is set to create four team anthems by Kelly Clarkson and the Dallas Cowboys, Kid Rock and the Detroit Lions, Travie McCoy and the New York Giants, and Ice Cube and the Oakland Raiders. There will also be a remix of Wiz Khalifa’s “Black and Yellow,” presumably for the Pittsburgh Steelers.
As of now, only Clarkson and McCoy’s songs have been titled, “Get Up (A Cowboy’s Anthem)” and “All In,” respectively. Clarkson’s anthem was release on August 14, and a new anthem will be released each successive week. Each anthem will be available for free download at the Pepsi Anthem site until February 28 of next year. However, “All In” will only be available at retail stores and on certain Pepsi products until September 3.
The campaign will also feature in-store displays of a player from each team—DeMarco Murray of the Cowboys, Matthew Stafford of the Lions, Darren McFadden of the Raiders, Victor Cruz of the Giants, and LaMarr Woodley of the Steelers.
It will be interesting to see how this will impact Pepsi’s sales and if people actually download their team’s anthem. The program is part of Pepsi’s current “Live for Now” campaign, which urges people to live in the moment.