The NFL and Pepsi have teamed up to create the Pepsi NFL Anthems program, a national campaign that will feature iconic teams, singers, and athletes. So far, seven team anthems have been created, according to the league office. Each anthem will be available for free download at the Pepsi Anthem site until February 28 of next year.
So far, the program includes the following list of anthems: New England Patriots: Legendary Child by Aerosmith, New York Jets: Like a Jet by Lenny Kravitz, Dallas Cowboys: Get Up by Kelly Clarkson, New York Giants: All In by Travie McCoy, Detroit Lions: In Detroit by Kid Rock, Oakland Raiders: Come and Get It by Ice Cube, Pittsburgh Steelers: Black and Yellow by Wiz Khalifa. You can also go “behind the sceens” with several artists and athletes including: Kelly Clarkson and DeMarco Murray, Ice Cube and Darren McFadden, Victor Cruz and Travie McCoy, and Kid Rock and Matthew Stafford.
The campaign will also feature in-store displays of a player from each team—DeMarco Murray of the Cowboys, Matthew Stafford of the Lions, Darren McFadden of the Raiders, Victor Cruz of the Giants, and LaMarr Woodley of the Steelers. It will be interesting to see how this will impact Pepsi’s sales and if people actually download their team’s anthem. The program is part of Pepsi’s current “Live for Now” campaign, which urges people to live in the moment.